How Covid 19 just makes things hard as a starting Illustrator.
This blog entry is a short description of how the virus‘ (Covid-19/Coronavirus) going around sometimes makes life difficult and forces you to make changes and think differently.
For about a few month the Corona Virus has been a plague for society, for major events and the complete publishing industry here in Germany.
On the one hand it is very important to protect the environment and people and to limit the virus by canceling big events and every individual will avoid large crowds.
Companies try to protect their employees and those who are not infected by offering or even strongly recommend working remotely from their home office.
Compared to many other Fairs here in Germany the Book Fair in Leipzig has officially been cancelled on March 3rd 2020. The Fair has been an important event for many large Publishing Companies and creative Freelancers in order to make active acquisition and hold on to new connections.
Many Freelance designers now see theirselves forced to make hold and find other solutions. The omission of the event forces all small entrepreneurs to create business connections through other ways in order to create and uphold a network.
As a freelance Illustrator, which is at a point of starting out – I see myself reaching for a network of creatives and clients in this niche of creatives. The cancellation of the Fair has not been a problem for me but then I wouldn’t have put so much trust and hope into it.
Hope to get going with active acquisition at this point would have not been a problem, but I do have put investments into marketing materials on the other hand.
Sadly all those postcards will not be handed over to new people and other creatives. They will not go to publishing managers, distributors, agents, Illustrators and artists – not yet.
But slowly and surely we all need to find other creative ways to find connections among this industry.
I strongly believe that only together we can make it – when there is positive support for everyone around us and I hope that a virus will not hold us back in the long run.